They're just simple, that's all. No bells and whistles, logos and graphics. George's Notebooks have their inner design on the cover and spine for easy shelf selection. Minimalists will enjoy their simplicity and ability to identify which notebook they're picking off the shelf. Those scruffier population will enjoy bringing their note-taking out onto the cover to label their notes. The books are a nicer quality than typical notebooks, but not too flashy for those who struggle to take notes in fancy books.